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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">observer</journal-id><journal-title-group><journal-title xml:lang="ru">Обозреватель-Observer</journal-title><trans-title-group xml:lang="en"><trans-title>Обозреватель–Observer</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2074-2975</issn><publisher><publisher-name>Институт стран СНГ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.48137/2074-2975_2021_2_59</article-id><article-id custom-type="elpub" pub-id-type="custom">observer-137</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Политология</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>Political sciences</subject></subj-group></article-categories><title-group><article-title>Политические партии в цифровой реальности: партии сетевого контроля и сетевой координации</article-title><trans-title-group xml:lang="en"><trans-title>Political parties in digital reality: parties of network control and network coordination</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мухаметов</surname><given-names>Д. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Mukhametov</surname><given-names>D. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>МУХАМЕТОВ Данияр Рустямович – стажёр-исследователь</p></bio><bio xml:lang="en"><p>MUKHAMETOV Daniyar R. – Researcher of the Centre for Study of Transformation of Socio-Political Relations</p></bio><email xlink:type="simple">mukhametovdaniyar@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Центр изучения трансформации общественно-политических отношений Финансового университета при Правительстве РФ</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Financial University under the Government of the Russian Federation</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>25</day><month>05</month><year>2024</year></pub-date><volume>0</volume><issue>2</issue><fpage>59</fpage><lpage>70</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Мухаметов Д.Р., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Мухаметов Д.Р.</copyright-holder><copyright-holder xml:lang="en">Mukhametov D.R.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.observer-journal.ru/jour/article/view/137">https://www.observer-journal.ru/jour/article/view/137</self-uri><abstract><p>В статье рассматривается цифровая трансформация политических партий. В условиях кризиса политических партий цифровые коммуникации используются для агрегирования интересов, политической мобилизации, реализации делиберативной демократии, вовлечения членов и сторонников партии при принятии решений. В зависимости от особенностей внутренней организации автор выделяет партии сетевого контроля и партии сетевой координации, для которых востребован переход от электронных приёмных к многофункциональным медиаплатформам и отказ от политики информирования в пользу политики вовлечения граждан.</p></abstract><trans-abstract xml:lang="en"><p>The article deals with the digital transformation of political parties. In the context of the crisis of political parties, digital communications are used to aggregate interests, political mobilization, implement deliberative democracy, and involve party members and supporters in the decision-making process. Depending on the features of the internal organization, the author distinguishes parties of network control and parties of network coordination. In the digital reality, parties must make the transition from electronic reception rooms to multifunctional media platforms, as well as abandon the policy of informing in favour of the policy of citizens involvement.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>политические партии</kwd><kwd>цифровые коммуникации</kwd><kwd>электронная демократия</kwd><kwd>делиберативная демократия</kwd><kwd>медиаплатформы</kwd></kwd-group><kwd-group xml:lang="en"><kwd>political parties</kwd><kwd>digital communications</kwd><kwd>e-democracy</kwd><kwd>deliberative democracy</kwd><kwd>media-platforms</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование выполнено при финансовой поддержке РФФИ и ЭИСИ в рамках научного проекта № 20-011-31438.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Мухаметов Д.Р. 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