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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">observer</journal-id><journal-title-group><journal-title xml:lang="ru">Обозреватель-Observer</journal-title><trans-title-group xml:lang="en"><trans-title>Обозреватель–Observer</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2074-2975</issn><publisher><publisher-name>Институт стран СНГ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.48137/2074-2975_2025_2_110</article-id><article-id custom-type="elpub" pub-id-type="custom">observer-319</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>История международных отношений и внешней политики</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>History of international relations and foreign policy</subject></subj-group></article-categories><title-group><article-title>Образ врага – инструмент внешней политики. Особенности формирования образа врага в годы холодной войны</article-title><trans-title-group xml:lang="en"><trans-title>The image of the enemy – a tool of foreign policy. Features of the formation of the image of the enemy during the Cold War</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Воробьев</surname><given-names>С. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Vorobyov</surname><given-names>S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>ВОРОБЬЕВ Сергей Сергеевич – аспирант</p></bio><bio xml:lang="en"><p>VOROBYOV Sergey S. – postgraduate student</p></bio><email xlink:type="simple">4036235@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Дипломатическая академия МИД России</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Diplomatic Academy of the Ministry of Foreign Affairs of Russia</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>16</day><month>04</month><year>2025</year></pub-date><volume>0</volume><issue>2</issue><fpage>110</fpage><lpage>122</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Воробьев С.С., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Воробьев С.С.</copyright-holder><copyright-holder xml:lang="en">Vorobyov S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.observer-journal.ru/jour/article/view/319">https://www.observer-journal.ru/jour/article/view/319</self-uri><abstract><p>Автор представляет своё видение формирования образа врага как инструмента внешней политики государств в годы холодной войны. Акцентирует внимание на результатах факторного анализа, позволившего сформулировать выводы о значении образа врага в конфронтационном состоянии международной среды второй половины ХХ в.</p></abstract><trans-abstract xml:lang="en"><p>The author presents his vision of the formation of the enemy image as an instrument of foreign policy of states during the Cold War. He emphasizes the results of factor analysis, which allowed to formulate conclusions about the importance of the enemy image in the confrontational state of the international environment in the second half of the twentieth century.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>образ врага</kwd><kwd>холодная война</kwd><kwd>внешняя политика</kwd><kwd>факторы влияния</kwd></kwd-group><kwd-group xml:lang="en"><kwd>enemy image</kwd><kwd>Cold War</kwd><kwd>foreign policy</kwd><kwd>influencing factors</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бернейс Э. Пропаганда / пер. с англ. И. Ющенко. М.: Hippo Publishing, 2010. – 179 с.</mixed-citation><mixed-citation xml:lang="en">Bernejs E. Propaganda / per. s angl. I. YUshchenko. 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